Recently, the Chairman and CEO of GM visited a soup kitchen in Detroit and helped serve breakfast. A photo was taken showing him chatting with a young man at the soup kitchen and was posted on Facebook. The post on Facebook showed a CEO taking time out of his busy schedule to care and connect with kids in need.
It drew 173 likes, 22 comments and 16 shares. GM is sharing an image, sharing an activity of an executive and engaging with readers. What a great way to build relationship and take away the corporate untouchable image of a CEO.
As a business owner, we too could reach out to our ideal clients and use social media to drive traffic to our website. Here are 3 ways:
Image – People connect with pictures. If you sell weight loss products, showing an image of a before and after picture is powerful. It may lead your ideal clients to have a desire to find out more about you and your website.
Facebook and Pinterest are great social media platforms to share images. Images from our website could be pinned onto Pinterest. That’s one way of driving traffic.
Engaging – Social media is a sharing platform. We share about our products or services, favorite restaurant, quotes or ask questions. Just like a conversation with friends, it takes two to have a great conversation. Replies, retweets, comments, share, and likes are ways we show our interest in the other person.
When you retweet, comment, share and like, they will do the same. That’s human nature. Imagine how many ideal clients you could reach when your social media friends/followers share with thousands of their followers.
It could be a slow process but with meaningful conversations each day and week, we could build strong relationship with our ideal clients.
Share content- When you consistently add blog posts to your website, you have a chance to rotate lots of your content onto social media platforms. Write compelling words that lead readers to open the link to your website. There is a great difference between a business owner that shares fresh new content weekly and one who shares the same old every single day.
It’s fun to have new content to share with your ideal clients and seeing them clicking on your blog post on your website.
There is value in each post, tweet, comment, retweet, like and share in social media platforms. You never know who you are going to impact, connect and build relationship with.
In today’s economy, it is about relationship building. Social media is a great way to build your business now. Take a look at your about page on Facebook, Twitter, Pinterest and Google+. Is it helping and directing readers to your website?
Was this helpful? It’s your turn to let us know about your social media experience. Please leave your comment below.
Photo credit: General Motors Facebook